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Established by Mr. Abdel Aziz Mahgoub in 1948, is one of the first Egyptian companies for ceramic tiles and sanitary ware to enter the market. It is now one of the leading ceramic companies in Egypt.

Our Mission:

“To provide the Egyptian Market with a huge variety of high quality international and local ceramic and sanitary ware brands under one roof, all guaranteeing customer and business partners satisfaction.”

Our Vision:

“To become the market leaders in bathroom furnishing, determined to present a wide selection of the world’s top brands in ceramic and porcelain as well as improving the quality of choice and taste of the Egyptian customer and business partners.”

Our Goals:

- To Ensure customer satisfaction by offering a wide variety of world class, unique products under one roof .

- To enable our community with a world class shopping experience for bathrooms, ceramics and porcelain, by educating employees to professionally serve our customer.

- To develop a set of corporate goals for quality, durability, and on-time delivery.

- To continue to pursue a philosophy of being the first to provide the latest and continue to be committed to what is new and innovative.

Company’s Overview:

- Spacious and luxurious showrooms covering Cairo and Giza, well arranged to enable the customer to have the best shopping experience.

- A selection of the best local bathrooms and sanitary ware brands, and the exclusivity of having the top international brands from Spain, Italy, Germany and UAE.

- Huge well stocked warehouses with large amounts of all exhibited products in order to meet the customer’s requests in the shortest time possible.

- Over 500 highly trained employees to meet the customers’ needs and provide best sales and after sales services.

- Qualified and creative design team to build a 3D model for the customers to be able to visualize and personalize their selections to meet their needs from among the wide variety of ceramic and porcelain products.